Your Direct Traffic Isn't What You Think It Is
Direct traffic in Google Analytics is often misattributed: private channels, Dark Social, SparkToro experiments, and what you can measure via link-preview crawlers.
April 17, 2026 by Alex Swetlow
Blog
Instagram DM Link Preview Requirements 2026: Technical Specs & Guide
Get the exact Instagram DM link preview rules for 2026. File limits (8MB), formats (JPG, PNG, WebP), 1.91:1 ratio, and Open Graph tags that work.
February 6, 2026 by Alex Swetlow
Facebook OG Image Size & Requirements 2026: The Complete Guide
Learn the exact Facebook OG image size requirements for 2026. Master image dimensions (1200x630), aspect ratios, and meta tags for perfect link previews.
January 21, 2026 by Alex Swetlow
WhatsApp Link Preview Requirements 2026: Complete Technical Guide
Master WhatsApp link preview requirements: og:image specs (600KB max, 100px minimum), supported formats (JPG, PNG, WebP), meta tags, and troubleshooting.
January 15, 2026 by Alex Swetlow
Amazon Link Previews: Lessons Learned
What we learned from analyzing Amazon's link preview strategy and how you can apply these insights to your own e-commerce store.
December 15, 2025 by Alex Swetlow
Ultimate Link Preview Guide 2025: Why it's more important than ever in e-commerce how your links look
How to avoid your links getting lost in WhatsApp, Facebook, and Co.: What many shop owners don't know: In private chats – the so-called Dark Social – an invisible code decides whether your link gets clicked or not. Here's what matters.
July 23, 2025 by Alex Swetlow